Buyers want to know the ‘why’ and trust the leaders behind the companies they do business with. Selected staff are increasingly becoming the voice of their brands.

B2B marketers are continuing to partner influencers. Such influencers are a lot more focused on one specific topic, but reward marketers with reputation and trusted leads.

PR is an effective way to communicate with a target market and attract positive press coverage (earned media). Vital to execute a targeted PR plan when planning an exhibition for your brand.

of B2B researchers start their research with a generic search [See Google/Millward Brown data]. Therefore, brands should go beyond talking about themselves to achieve traction.