• Key Statistics

    Executive Branding

    Buyers want to know the ‘why’ and trust the leaders behind the companies they do business with. Selected staff are increasingly becoming the voice of their brands.

    Influence Marketing

    B2B marketers are continuing to partner influencers. Such influencers are a lot more focused on one specific topic, but reward marketers with reputation and trusted leads.

    Public Relations (PR)

    PR is an effective way to communicate with a target market and attract positive press coverage (earned media). Vital to execute a targeted PR plan when planning an exhibition for your brand.

    71%

    of B2B researchers start their research with a generic search [See Google/Millward Brown data]. Therefore, brands should go beyond talking about themselves to achieve traction.

  • Technode, Fintech, Influence Marketing, Chris Skinner

    Influence Marketing

    Interview with Chris Skinner, a UK-based commentator, about China’s Fintech industry.​

    TechInAsia, PUBG, Hot Topic Marketing, B2B Marketing

    Hot Topic Marketing

    Piggy-backed on a best-selling online game, PUBG, to provide learning points to South East Asia's start-up community.

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