October 9, 2018 · Customer Journey,Design Marketing,Architects
Introduction Q1: Tell us a bit about your company’s design philosophy for elderly-friendly homes. A: We help the elderly to live comfortably with their families in their own homes and to introduce helpful features in an integrated and more subtle manner. Q2: I can install off-the-shelf grab...
August 22, 2018 · Chinese Marketing,PR Management,Chinese New Media
Introduction: Melanie Marten, PR Consultant at thecoup.de, interviewed me and translated this interview into German. With her permission, I am re-posting the English version of this interview. Melanie Marten (MM): I spoke with JX Tan, Principal Consultant at Momentum Digital, about Chinese New...
July 19, 2018 · b2c,hot topic marketing,Digital Marketing,e-commerce
Football is one of humanity’s biggest unifying symbols: After all, over 40% of the world’s population (3.2 billion) watched games from the 2014 World Cup. It is clear that the World Cup has stolen the hearts and attention of many of the world’s consumers but how can you leverage this to generate...
Guest Blogs & Press Reports
Published on partner platforms
How Southeast Asian Companies are Learning From China
Southeast Asian companies aren't copying Chinese business models, they're localizing them to gain a first-mover advantage should Chinese rivals move into their home markets.
Three Tips for CES Success
To succeed at the CES, I recommend targeting the CES Innovation Awards, organizing a successful crowdfunding campaign and preparing a targeted media outreach plan.
How Poor Branding is Holding Chinese Companies Back Abroad
Chinese companies are eagerly internationalizing but find many customers skeptical of the “Made in China” label. This article discusses how Chinese companies can thrive in this environment
Missed Connections: Why Chinese Tourists Feel Left Out Overseas
China’s outbound tourism market is growing, but many international destinations are struggling to connect with the country’s travelers
5 Things You Need To Know to Successfully Do Business in China, with Julien Gueuning and Christophe Branchu
Assisted a China-based client appeal to its international clientele and highlighted its complete "Go-To-China" service offering
Why Authentic Content Marketing Matters
Brands thrive or fail based on their ability to clearly articulate their purpose with conviction and transparency. This article introduces how content marketing fits in
How to Increase Your Facebook Ad Reach
Our team notes that the typical Facebook global user now clicks on a median of eight ads per month
Is Word of Mouth Hard to Track?
To track word of mouth marketing, our team proposes the CEQ approach (Complementary partnerships, Example-driven communications, and Quick-wins)
How can e-commerce merchants create event-based promotions to create brand awareness and enhance sales volume
Anker & Insta360 Case studies: How can Chinese brands succeed in building their own brand on the Amazon Marketplace & beyond?