Chinese companies are eagerly internationalizing but find many customers skeptical of the “Made in China” label. This article discusses how Chinese companies can thrive in this environment

China’s outbound tourism market is growing, but many international destinations are struggling to connect with the country’s travelers

Southeast Asian companies aren't copying Chinese business models, they're localizing them to gain a first-mover advantage should Chinese rivals move into their home markets.

To succeed at the CES, we recommend targeting the CES Innovation Awards, organizing a successful crowdfunding campaign and preparing a targeted media outreach plan.

Assisted a China-based client appeal to its international clientele and highlighted its complete "Go-To-China" service offering

Brands thrive or fail based on their ability to clearly articulate their purpose with conviction and transparency. This article introduces how content marketing fits in

Our team notes that the typical Facebook global user now clicks on a median of eight ads per month

To track word of mouth marketing, our team proposes the CEQ approach (Complementary partnerships, Example-driven communications, and Quick-wins)

How can e-commerce merchants create event-based promotions to create brand awareness and enhance sales volume

Anker & Insta360 Case studies: How can Chinese brands succeed in building their own brand on the Amazon Marketplace & beyond?