June 14, 2020 · Chinese Marketing,B2B Marketing,Internationalization
Buyers and exhibitors around the globe will attend the first-ever digital Canton Fair from June 15th to 24th. This is the largest ever digital exhibition with 26,000 exhibitors and a global audience with around 200,000 in 2019. So what can buyers expect amid falling global demand and...
May 17, 2020 · Chinese Marketing,Digital Marketing
China is approximately three months ahead of the rest of the world in its Covid-19 recovery journey. There is plenty that we can learn from resilient companies that communicate effectively with stakeholders, quickly roll out relevant products and services, most of all, respond to data. Here are...
April 6, 2020 · Covid-19,Digital Marketing,Branding,360 Marketing
We are in the midst of a Covid-19 (coronavirus) crisis affecting absolutely everyone in every industry and is unique in its longevity. So if your strategy was to kickstart your campaigns after everything blows over, you must have been in for a rude shock in March as the U.S and much of Europe...
Guest Blogs & Press Reports
Published on partner platforms
How Southeast Asian Companies are Learning From China
Southeast Asian companies aren't copying Chinese business models, they're localizing them to gain a first-mover advantage should Chinese rivals move into their home markets.
Three Tips for CES Success
To succeed at the CES, I recommend targeting the CES Innovation Awards, organizing a successful crowdfunding campaign and preparing a targeted media outreach plan.
How Poor Branding is Holding Chinese Companies Back Abroad
Chinese companies are eagerly internationalizing but find many customers skeptical of the “Made in China” label. This article discusses how Chinese companies can thrive in this environment
Missed Connections: Why Chinese Tourists Feel Left Out Overseas
China’s outbound tourism market is growing, but many international destinations are struggling to connect with the country’s travelers
5 Things You Need To Know to Successfully Do Business in China, with Julien Gueuning and Christophe Branchu
Assisted a China-based client appeal to its international clientele and highlighted its complete "Go-To-China" service offering
Why Authentic Content Marketing Matters
Brands thrive or fail based on their ability to clearly articulate their purpose with conviction and transparency. This article introduces how content marketing fits in
How to Increase Your Facebook Ad Reach
Our team notes that the typical Facebook global user now clicks on a median of eight ads per month
Is Word of Mouth Hard to Track?
To track word of mouth marketing, our team proposes the CEQ approach (Complementary partnerships, Example-driven communications, and Quick-wins)
How can e-commerce merchants create event-based promotions to create brand awareness and enhance sales volume
Anker & Insta360 Case studies: How can Chinese brands succeed in building their own brand on the Amazon Marketplace & beyond?