March 28, 2021 · Chinese Marketing,Digital Marketing,e-commerce
In 2020, the China market became more important than ever for brands around the world. While Western nations continued to struggle with the impact of Covid-19, China was able to get the virus largely under control, and its economy quickly rebounded to pre-pandemic levels, even achieving growth in...
February 13, 2021 · Chinese Marketing,Digital Marketing,Customer Journey
You’ve heard the doubters within and outside your team - why continue marketing to China when the tourists/B2C customers/B2B clients aren't buying due to Covid-19? It's a big question and deserves a systematic analysis. You’ve heard of the Five W’s: who, what, when, where, and why. There’s even...
October 8, 2020 · Chinese Marketing,Chinese Tourists
Wonder how the Chinese tourists are travelling and spending domestically as international travel is off the menu during Golden Week? China’s Ministry of Culture and Tourism said on Sunday that 425 million Chinese hit the road from Thursday to Sunday, the first four days of the eight-day...
Guest Blogs & Press Reports
Published on partner platforms
How Poor Branding is Holding Chinese Companies Back Abroad
Chinese companies are eagerly internationalizing but find many customers skeptical of the “Made in China” label. This article discusses how Chinese companies can thrive in this environment
Missed Connections: Why Chinese Tourists Feel Left Out Overseas
China’s outbound tourism market is growing, but many international destinations are struggling to connect with the country’s travelers
How Southeast Asian Companies are Learning From China
Southeast Asian companies aren't copying Chinese business models, they're localizing them to gain a first-mover advantage should Chinese rivals move into their home markets.
Three Tips for CES Success
To succeed at the CES, we recommend targeting the CES Innovation Awards, organizing a successful crowdfunding campaign and preparing a targeted media outreach plan.
5 Things You Need To Know to Successfully Do Business in China, with Julien Gueuning and Christophe Branchu
Assisted a China-based client appeal to its international clientele and highlighted its complete "Go-To-China" service offering
Why Authentic Content Marketing Matters
Brands thrive or fail based on their ability to clearly articulate their purpose with conviction and transparency. This article introduces how content marketing fits in
How to Increase Your Facebook Ad Reach
Our team notes that the typical Facebook global user now clicks on a median of eight ads per month
Is Word of Mouth Hard to Track?
To track word of mouth marketing, our team proposes the CEQ approach (Complementary partnerships, Example-driven communications, and Quick-wins)
How can e-commerce merchants create event-based promotions to create brand awareness and enhance sales volume
Anker & Insta360 Case studies: How can Chinese brands succeed in building their own brand on the Amazon Marketplace & beyond?