• The Momentum Blog

    Our thoughts on digital technology, the latest trends, data and how this all fits together.

    March 28, 2021 · Chinese Marketing,Digital Marketing,e-commerce
    In 2020, the China market became more important than ever for brands around the world. While Western nations continued to struggle with the impact of Covid-19, China was able to get the virus largely under control, and its economy quickly rebounded to pre-pandemic levels, even achieving growth in...
    February 13, 2021 · Chinese Marketing,Digital Marketing,Customer Journey
    You’ve heard the doubters within and outside your team - why continue marketing to China when the tourists/B2C customers/B2B clients aren't buying due to Covid-19? It's a big question and deserves a systematic analysis. You’ve heard of the Five W’s: who, what, when, where, and why. There’s even...
    October 8, 2020 · Chinese Marketing,Chinese Tourists
    Wonder how the Chinese tourists are travelling and spending domestically as international travel is off the menu during Golden Week? China’s Ministry of Culture and Tourism said on Sunday that 425 million Chinese hit the road from Thursday to Sunday, the first four days of the eight-day...
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  • Guest Blogs & Press Reports

    Published on partner platforms

    Internationalization, Branding, Customer Journey

    How Poor Branding is Holding Chinese Companies Back Abroad

    Sixth Tone

    Chinese companies are eagerly internationalizing but find many customers skeptical of the “Made in China” label. This article discusses how Chinese companies can thrive in this environment

    Chinese Tourists, Destination Marketing, China Digital Marketing, Sixth Tone

    Missed Connections: Why Chinese Tourists Feel Left Out Overseas

    Sixth Tone

    China’s outbound tourism market is growing, but many international destinations are struggling to connect with the country’s travelers

    South East Asia, Startups, Alibaba

    How Southeast Asian Companies are Learning From China

    Sixth Tone

    Southeast Asian companies aren't copying Chinese business models, they're localizing them to gain a first-mover advantage should Chinese rivals move into their home markets.

    CES, JU&KE, PR Newswire, Kickstarter, Indiegogo

    Three Tips for CES Success

    PR Newswire

    To succeed at the CES, we recommend targeting the CES Innovation Awards, organizing a successful crowdfunding campaign and preparing a targeted media outreach plan.

    Industrial Design, PR China, Branding China

    5 Things You Need To Know to Successfully Do Business in China, with Julien Gueuning and Christophe Branchu

    Authority Magazine

    Assisted a China-based client appeal to its international clientele and highlighted its complete "Go-To-China" service offering

    Content Marketing, Digital Marketing

    Why Authentic Content Marketing Matters

    Tech Collective

    Brands thrive or fail based on their ability to clearly articulate their purpose with conviction and transparency. This article introduces how content marketing fits in

    Facebook ads, Databox, Facebook stats

    How to Increase Your Facebook Ad Reach

    Databox

    Our team notes that the typical Facebook global user now clicks on a median of eight ads per month

    Word of Mouth Marketing, Momentum Digital

    Is Word of Mouth Hard to Track?

    Referral Rock

    To track word of mouth marketing, our team proposes the CEQ approach (Complementary partnerships, Example-driven communications, and Quick-wins)

    雨果网,中国电商,世界杯活动,线上活动

    电商如何射门成功:世界杯主题的线上活动

    雨果网

    How can e-commerce merchants create event-based promotions to create brand awareness and enhance sales volume

    雨果网,中国电商

    国际化的中国品牌: 数字营销案例

    雨果网

    Anker & Insta360 Case studies: How can Chinese brands succeed in building their own brand on the Amazon Marketplace & beyond?

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