• The Momentum Blog

    Our thoughts on digital technology, the latest trends, data and how this all fits together.

    April 13, 2019 · Chinese Marketing,360 Marketing,B2B Marketing,Chinese New Media
    According to a 2017 Nielsen survey, Chinese tourists spend more per capita than many other international tourists — $762 per person, as compared to the global average of $486. Therefore, it makes perfect business sense for international hospitality brands to localize their digital marketing...
    March 26, 2019 · Chinese Marketing,360 Marketing,Wechat Marketing,Chinese Tourists,Digital Marketing
    This article is meant as a follow-up to an earlier piece that our team wrote last year. Marketing to Chinese tourists requires continuous adjustments as tastes and technology shift so it is timely to update our customer journey approach with best practices from the Singapore Tourism Board (STB)...
    October 9, 2018 · Customer Journey,Design Marketing,Architects
    Introduction Q1: Tell us a bit about your company’s design philosophy for elderly-friendly homes. A: We help the elderly to live comfortably with their families in their own homes and to introduce helpful features in an integrated and more subtle manner. Q2: I can install off-the-shelf grab...
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  • Guest Blogs & Press Reports

    Published on partner platforms

    South East Asia, Startups, Alibaba

    How Southeast Asian Companies are Learning From China

    Sixth Tone

    Southeast Asian companies aren't copying Chinese business models, they're localizing them to gain a first-mover advantage should Chinese rivals move into their home markets.

    CES, JU&KE, PR Newswire, Kickstarter, Indiegogo

    Three Tips for CES Success

    PR Newswire

    To succeed at the CES, I recommend targeting the CES Innovation Awards, organizing a successful crowdfunding campaign and preparing a targeted media outreach plan.

    Internationalization, Branding, Customer Journey

    How Poor Branding is Holding Chinese Companies Back Abroad

    Sixth Tone

    Chinese companies are eagerly internationalizing but find many customers skeptical of the “Made in China” label. This article discusses how Chinese companies can thrive in this environment

    Chinese Tourists, Destination Marketing, China Digital Marketing, Sixth Tone

    Missed Connections: Why Chinese Tourists Feel Left Out Overseas

    Sixth Tone

    China’s outbound tourism market is growing, but many international destinations are struggling to connect with the country’s travelers

    Industrial Design, PR China, Branding China

    5 Things You Need To Know to Successfully Do Business in China, with Julien Gueuning and Christophe Branchu

    Authority Magazine

    Assisted a China-based client appeal to its international clientele and highlighted its complete "Go-To-China" service offering

    Content Marketing, Digital Marketing

    Why Authentic Content Marketing Matters

    Tech Collective

    Brands thrive or fail based on their ability to clearly articulate their purpose with conviction and transparency. This article introduces how content marketing fits in

    Facebook ads, Databox, Facebook stats

    How to Increase Your Facebook Ad Reach

    Databox

    Our team notes that the typical Facebook global user now clicks on a median of eight ads per month

    Word of Mouth Marketing, Momentum Digital

    Is Word of Mouth Hard to Track?

    Referral Rock

    To track word of mouth marketing, our team proposes the CEQ approach (Complementary partnerships, Example-driven communications, and Quick-wins)

    雨果网,中国电商,世界杯活动,线上活动

    电商如何射门成功:世界杯主题的线上活动

    雨果网

    How can e-commerce merchants create event-based promotions to create brand awareness and enhance sales volume

    雨果网,中国电商

    国际化的中国品牌: 数字营销案例

    雨果网

    Anker & Insta360 Case studies: How can Chinese brands succeed in building their own brand on the Amazon Marketplace & beyond?

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