Guest Blogs & Press Reports
Published on partner platforms
How Southeast Asian Companies are Learning From China
Sixth Tone
Southeast Asian companies aren't copying Chinese business models, they're localizing them to gain a first-mover advantage should Chinese rivals move into their home markets.
Three Tips for CES Success
PR Newswire
To succeed at the CES, I recommend targeting the CES Innovation Awards, organizing a successful crowdfunding campaign and preparing a targeted media outreach plan.
How Poor Branding is Holding Chinese Companies Back Abroad
Sixth Tone
Chinese companies are eagerly internationalizing but find many customers skeptical of the “Made in China” label. This article discusses how Chinese companies can thrive in this environment
Missed Connections: Why Chinese Tourists Feel Left Out Overseas
Sixth Tone
China’s outbound tourism market is growing, but many international destinations are struggling to connect with the country’s travelers
5 Things You Need To Know to Successfully Do Business in China, with Julien Gueuning and Christophe Branchu
Authority Magazine
Assisted a China-based client appeal to its international clientele and highlighted its complete "Go-To-China" service offering
Why Authentic Content Marketing Matters
Tech Collective
Brands thrive or fail based on their ability to clearly articulate their purpose with conviction and transparency. This article introduces how content marketing fits in
How to Increase Your Facebook Ad Reach
Databox
Our team notes that the typical Facebook global user now clicks on a median of eight ads per month
Is Word of Mouth Hard to Track?
Referral Rock
To track word of mouth marketing, our team proposes the CEQ approach (Complementary partnerships, Example-driven communications, and Quick-wins)
电商如何射门成功：世界杯主题的线上活动
雨果网
How can e-commerce merchants create event-based promotions to create brand awareness and enhance sales volume
国际化的中国品牌: 数字营销案例
雨果网
Anker & Insta360 Case studies: How can Chinese brands succeed in building their own brand on the Amazon Marketplace & beyond?
