• WeChat Key Statistics

    Top Three Apps

    Top three apps used by Chinese tourists overseas: WeChat, Google Maps, Dianping.

    963 Million Monthly Average Users

    Tencent’s superapp with chat, payment, social media and news all rolled into one.

  • Wechat marketing, case study
  • Wangfujing Department Stores, China

    Wechat Use Case - 2017

    Location: 49 locations in Chongqing

     

    Products & Services: Wangfujing is one of China’s pioneering department stores seeking to revamp its WeChat store to drive engagement and revenues.

     

    Target Segment: Post 80s and 90s shoppers who stay within 2km of its stores and willing to pay more for higher-quality products.

     

    Campaign: Offer limited midweek deals every Tuesday and ask customers to pay online and self-collect at store. This is popular as many young shoppers work in the day and prefer to collect purchases while triggering additional brick-and-mortar purchases.

  • Dianping Key Statistics

    Top Three Apps

    Top three apps used by Chinese tourists overseas: WeChat, Google Maps, Dianping.

    200 Million Monthly Average Users

    Combination of Yelp, Groupon & Food Panda. Over 50% of Chinese tourists use it overseas.

  • Dianping Marketing, Case study
  • Lee Gardens, Hong Kong

    Dianping Use Case

    Location: Causeway Bay, the heart of Hong Kong’s shopping scene

     

    Products & Services: Upmarket fashion & gourmet cuisine

     

    Target Segment: Chinese FITs (free independent travelers) who typically spend about 3 days in Hong Kong and visit Causeway Bay once during their stay.

     

    Campaign: Appear on the first page under “Travel Tips” for Dianping users in Hong Kong and provide gourmet promotions for 2 weeks (8 – 20 Aug 2017). This prominent exposure resulted in a 49% increase in clicks during the promotion period.

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