Covid-19 Recovery
Marketing and Communications Resources
A curated set of articles and tools to navigate rapidly changing consumer buying patterns, consumer habits, mindsets during Covid-19.
Articles:
- Ignore Or Explore? How Should Marketers Treat TikTok?: As the first Chinese social media app to gain global success, many are watching.
- Post-Covid communications need to be radically different: To Survive Covid-19, Start Marketing Differently to Win Sales
- What Journalists are Thinking: 80% of journalists are unhappy with how social media platforms handle mis-information
- Marketing News: Trends In Young Consumer Spending In China from Euromonitor
Tools:
- New Rank (Chinese website): What is trending on WeChat, Little Red Book & other Chinese platforms
- COVID-19 Travel Regulations Map - Browse travel restrictions and adjust your marketing
- Influencer Search: What's the point of doing social media marketing without the right influencers across TikTok and other platforms
Looking at SEMRush's list of the top 20 websites worldwide, there are a few questions for marketers to ask themselves: 1. What can I do to enhance my content's visibility on the Google and Youtube (top two global sites)?; 2, Why should folks share my content (Instagram and Twitter are vital channels too)?; 3, How can I attract folks to look at my content rather than porn (Folks may prefer porn sites that average 9 pages per visit)?
What Happens Next:
- Prior to Covid-19, companies followed a similar formula to win sales - Advertise, do PR to build your brand and while advertising some more - are likely to find it doesn't work.
- Pivot by becoming more news-driven and featuring the 3Ps (people/ products/passion) to fit this unique period
- Target to get featured in the news cycle to speed up recovery. Focus on what your brand did during Covid-19
Where to turn for help:
Know that the Momentum team is here to help during this trying period. Please reach out if you need support to adjust your communication strategy or messaging.
