Marketing and Communications Resources
A curated set of articles and tools to navigate rapidly changing consumer buying patterns, consumer habits, mindsets during Covid-19.
Looking at SEMRush's list of the top 20 websites worldwide, here are a few questions for marketers who target Chinese tourists:
1. With no Chinese websites in the top 20, where do the Chinese search? (Hint: think WeChat and video) ;
2, Why should the Chinese share my content? (Hint: Look at upcoming festivals and do hot topic marketing);
3, Why should I engage Chinese B2B partners? (Hint: Those who do will recover first)
What Happens Next:
Where to turn for help:
Know that the Momentum team is here to help during this trying period. Please reach out if you need support to adjust your communication strategy or messaging.