• Covid-19 Recovery

    Marketing and Communications Resources

    A curated set of articles and tools to navigate rapidly changing consumer buying patterns, consumer habits, mindsets during Covid-19.

     

    Articles:

      Tools:

      • New Rank (Chinese website): What is trending on WeChat, Little Red Book & other Chinese platforms
      • COVID-19 Travel Regulations Map - Browse travel restrictions and adjust your marketing
      • Influencer Search: What's the point of doing social media marketing without the right influencers across TikTok and other platforms

      Looking at SEMRush's list of the top 20 websites worldwide, here are a few questions for marketers who target Chinese tourists:

      1. With no Chinese websites in the top 20, where do the Chinese search? (Hint: think WeChat and video) ;

      2, Why should the Chinese share my content? (Hint: Look at upcoming festivals and do hot topic marketing);

      3, Why should I engage Chinese B2B partners? (Hint: Those who do will recover first)

      Asian PR, Asian Businesses, Asian Journalists

      What Happens Next:

      • Prior to Covid-19, companies followed a similar formula to win sales - Advertise, do PR to build your brand and while advertising some more - are likely to find it doesn't work.
      • Pivot by becoming more news-driven and featuring the 3Ps (people/ products/passion) to fit this unique period

      Where to turn for help:

      Know that the Momentum team is here to help during this trying period. Please reach out if you need support to adjust your communication strategy or messaging.

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