Covid-19 Resources
Marketing and Communications Resources
A curated set of articles and tools to navigate rapidly changing consumer buying patterns, consumer habits, mindsets during Covid-19.
Articles:
- Our Take: To Survive Covid-19, Start Marketing Differently to Win Sales
- For Travel Businesses: Covid-19: Agility is key for both marketing and communications!
- Ad Age: Real-time List Tracking Marketers' Response to Covid-19
- Forrester: Sixteen Ways to Deliver Virtual Content Experiences When Event Plans Change
- Capital Economics: Covid-19 and its Economic Impact
Tools:
- YouTube Video Builder: Tap on YouTube templates, text and music to create short videos of up to 15 seconds for free
- Talkwalker: Covid-19 Daily Conversations Tracker. Stay in tune with trending topics during this time of uncertainty
- Spyfu: Free for two months. This keyword research tool helps you see how organic and paid terms have ranked for competitors
- Ubersuggest: SEO data. Content matters more than ever so you need to build it upon a solid SEO foundation
What Happens Next:
- Prior to Covid-19, companies followed a similar formula to win sales - Advertise, do PR to build your brand and while advertising some more - are likely to find it doesn't work.
- Pivot by becoming more news-driven and featuring the 3Ps (people/ products/passion) to fit this unique period
- Target to be relevant, local and emphatic to get featured in the news cycle
Where to turn for help:
Know that the Momentum team is here to help during this trying period. Please reach out if you need support to adjust your communication strategy or messaging.
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