• Covid-19 Recovery

    Marketing and Communications Resources

    A curated set of articles and tools to navigate rapidly changing consumer buying patterns, consumer habits, mindsets during Covid-19.

     

    Articles:

      Tools:

      • New Rank (Chinese website): What is trending on WeChat, Little Red Book & other Chinese platforms
      • KrAsia: Key stats and recent developments from the Chinese digital ecosystem. English edition of 36Kr, a well-known Chinese news website 
      • Talkwalker: Covid-19 Daily Conversations Tracker. Stay in tune with trending topics during this time of uncertainty
      • Travel news of the week: COVID-19 Travel Regulations Map - Effortlessly browse travel restrictions and adjust your marketing
      • Influencer Search: What's the point of doing social media marketing without the right influencers across TikTok and other platforms
      Asian PR, Asian Businesses, Asian Journalists

      What Happens Next:

      • Prior to Covid-19, companies followed a similar formula to win sales - Advertise, do PR to build your brand and while advertising some more - are likely to find it doesn't work.
      • Pivot by becoming more news-driven and featuring the 3Ps (people/ products/passion) to fit this unique period
      • Target to get featured in the news cycle to speed up recovery. Focus on what your brand did during Covid-19

      Where to turn for help:

      Know that the Momentum team is here to help during this trying period. Please reach out if you need support to adjust your communication strategy or messaging.

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