• Covid-19 Recovery

    Marketing and Communications Resources

    A curated set of articles and tools to navigate rapidly changing consumer buying patterns, consumer habits, mindsets during Covid-19.

     

    Articles:

      Tools:

      • New Rank (Chinese website): What is trending on WeChat, Little Red Book & other Chinese platforms
      • COVID-19 Travel Regulations Map - Browse travel restrictions and adjust your marketing
      • Influencer Search: What's the point of doing social media marketing without the right influencers across TikTok and other platforms

      Looking at SEMRush's list of the top 20 websites worldwide, there are a few questions for marketers to ask themselves: 1. What can I do to enhance my content's visibility on the Google and Youtube (top two global sites)?; 2, Why should folks share my content (Instagram and Twitter are vital channels too)?; 3, How can I attract folks to look at my content rather than porn (Folks may prefer porn sites that average 9 pages per visit)?  

      Asian PR, Asian Businesses, Asian Journalists

      What Happens Next:

      • Prior to Covid-19, companies followed a similar formula to win sales - Advertise, do PR to build your brand and while advertising some more - are likely to find it doesn't work.
      • Pivot by becoming more news-driven and featuring the 3Ps (people/ products/passion) to fit this unique period
      • Target to get featured in the news cycle to speed up recovery. Focus on what your brand did during Covid-19

      Where to turn for help:

      Know that the Momentum team is here to help during this trying period. Please reach out if you need support to adjust your communication strategy or messaging.

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