Covid-19 Recovery
Marketing and Communications Resources
A curated set of articles and tools to navigate rapidly changing consumer buying patterns, consumer habits, mindsets during Covid-19.
Articles:
- Ignore Or Explore? How Should Marketers Treat TikTok?: As the first Chinese social media app to gain global success, many are watching.
- Post-Covid communications need to be radically different: To Survive Covid-19, Start Marketing Differently to Win Sales
- Chinese firms in India stay active and engaged - Emphasize value, highlight commitment
- Capital Economics: Covid-19 and its Economic Impact
Tools:
- New Rank (Chinese website): What is trending on WeChat, Little Red Book & other Chinese platforms
- KrAsia: Key stats and recent developments from the Chinese digital ecosystem. English edition of 36Kr, a well-known Chinese news website
- Talkwalker: Covid-19 Daily Conversations Tracker. Stay in tune with trending topics during this time of uncertainty
- Travel news of the week: COVID-19 Travel Regulations Map - Effortlessly browse travel restrictions and adjust your marketing
- Influencer Search: What's the point of doing social media marketing without the right influencers across TikTok and other platforms
What Happens Next:
- Prior to Covid-19, companies followed a similar formula to win sales - Advertise, do PR to build your brand and while advertising some more - are likely to find it doesn't work.
- Pivot by becoming more news-driven and featuring the 3Ps (people/ products/passion) to fit this unique period
- Target to get featured in the news cycle to speed up recovery. Focus on what your brand did during Covid-19
Where to turn for help:
Know that the Momentum team is here to help during this trying period. Please reach out if you need support to adjust your communication strategy or messaging.
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