Covid-19 Recovery

A curated set of articles and tools to navigate rapidly changing consumer buying patterns, consumer habits, mindsets during Covid-19.

Articles:

• Ignore Or Explore? How Should Marketers Treat TikTok?: As the first Chinese social media app to gain global success, many are watching.
• Post-Covid communications need to be radically different: To Survive Covid-19, Start Marketing Differently to Win Sales 
• China Travel Marketing:  Key lessons from Chinese travel in 2020
• International Brands in China: Will The EU-China Investment Deal Be A Win For Luxury?​

Tools:

• New Rank (Chinese website): What is trending on WeChat, Little Red Book & other Chinese platforms
• COVID-19 Travel Regulations Map - Browse travel restrictions and adjust your marketing
• Influencer Search: What's the point of doing social media marketing without the right influencers across TikTok and other platforms

Looking at SEMRush's list of the top 20 websites worldwide, here are a few questions for marketers who target Chinese tourists:

1. With no Chinese websites in the top 20, where do the Chinese search? (Hint: think WeChat and video) ;

2, Why should the Chinese share my content? (Hint: Look at upcoming festivals and do hot topic marketing);

3, Why should I engage Chinese B2B partners? (Hint: Those who do will recover first)