• Covid-19 Marketing

    Marketing and Communications Resources

    A curated set of articles and tools to navigate rapidly changing consumer buying patterns, consumer habits, mindsets amid Covid-19.

     

    Insights:

      Ideas:

      Asian PR, Asian Businesses, Asian Journalists

      What Happens Next:

      • Prior to Covid-19, companies followed a similar formula to win sales - Advertise, do PR to build your brand and while advertising some more - are likely to find it doesn't work.
      • Pivot by becoming more news-driven and featuring the 3Ps (people/ products/passion) to fit this unique period

      Where to turn for help:

      Know that the Momentum team is here to help during this period. Please reach out if you need support to adjust your communication strategy or messaging.

      All Posts
      ×