Listing resources for brands going into China & Internationalizing Chinese Brands!
Differences between China versus International Marketing environment:
We briefly covered the unique Chinese media ecosystem earlier in our Chinese social media marketing section. This section lists resources for brands going into China and vice versa. A quick word for internationalizing Chinese brands: International media isn't as "pay-to-play" relative to Chinese media, so PR efforts require greater effort to identify and pitch stories that are relevant to your brand.
Find (Trending) Content Ideas:
China (In Chinese unless otherwise stated)
Find PR Tools:
Find Online Marketing Pointers: