• Marketing Resources

    Listing resources for brands going into China & Internationalizing Chinese Brands!

    International Branding for Chinese brands, 建立国际品牌, 出海, Internationalizing Chinese Brands

    Differences between China versus International Marketing environment:

     

    We briefly covered the unique Chinese media ecosystem earlier in our Chinese social media marketing section. This section lists resources for brands going into China and vice versa. A quick word for internationalizing Chinese brands: International media isn't as "pay-to-play" relative to Chinese media, so PR efforts require greater effort to identify and pitch stories that are relevant to your brand.

    Social media, Tik Tok, LinkedIn, Zoom

    Find (Trending) Content Ideas:

    China (In Chinese unless otherwise stated)

    • Newrank: In China, content is often distributed on mobile-first New Media such as WeChat or Toutiao. Newrank tracks trending content and followers of official WeChat accounts. 
    • WeChat Sogou: If you need to track individual WeChat accounts' statistics and content, Sogou helps you do so. 

    International

    • Buzzsumo: A nifty (paid) tool to identify trending content and influencers that matter to your brand.
    • Tweetdeck: Quick way to shortlist popular influencers and tweets related to your brand's keywords.
    • Hubspot Blog Topic Generator: Never worry about running short of ideas to blog on. Generates fantastic titles.
    • Parsely Currents: See what topics were performing best on every news site around the world.

    Find SEO Analysis Tools:

    China

    • 5118: Has a category listing so that you can see top ranking sites for various categories such as e-commerce. 

    International

    Find PR Tools:

    China

    • Meitibang: Cost-effective press release tool. A la carte media options available. In terms of advertorials, Chinese media is relatively more "pay-to-play" relative to international media. You may ask Meitibang for packages that include more prominent coverage. 
    • Meihua: Monitor Chinese press coverage of your brand. 

    International

    • PRNewswire: Premium press release product that works in the Chinese and international markets. Comes with a premium pricing. Unlike free tools, this product boosts SEO and provides a media reach analysis.
    • Prezly: Facilitates media pitching to journalists who write about stuff that matters to your brand.

    Find Online Marketing Pointers:

    China

    International

    Chinese Marketing Resources, Chinese Marketing Tips, Brands going into China
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