Build customer personas and journeys. Highlight where your brand may add value to customers. See how this is being done in our blog post on Chinese outbound tourism. This journey will be weaved into your SEO research, e.g. keyword & competitor research, and content marketing strategy.

Build a content marketing calendar across various social media channels. To become more memorable, we construct posts with the right balance of text & imagery as well as takeaways. Read more about the five triggers of capturing attention in our TechInAsia blog post.

Bytedance, the parent company of Tik Tok, is becoming a powerhouse platform in China. We help you leverage the right influencers on this platform. Read more about how Bytedance is disrupting Tencent and Baidu in this post.