• Key Points

    SEO & Content Marketing are a perfect fit

    Successful SEO (Search Engine Optimisation) requires quality content that search engines rank higher.

    Baidu & Google algorithms differ

    For example, Baidu ranks Chinese content and .cn domains more highly. To succeed in Baidu, content needs to be in Chinese.

  • SEO & Content Marketing

    Customer Journey

    Begin with the end in mind

    Build customer personas and journeys. Highlight where your brand may add value to customers. See how this is being done in our blog post on Chinese outbound tourism. This journey will be weaved into your SEO research, e.g. keyword & competitor research, and content marketing strategy.

    Content Creation

    Most memorable content wins

    Build a content marketing calendar across various social media channels. To become more memorable, we construct posts with the right balance of text & imagery as well as takeaways. Read more about the five triggers of capturing attention in our TechInAsia blog post.

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