SEO Research and Content Marketing

Key Points

SEO & Content Marketing are a perfect fit
Successful SEO (Search Engine Optimisation) requires quality content that search engines rank higher.
Baidu & Google algorithms differ
For example, Baidu ranks Chinese content and .cn domains more highly. To succeed in Baidu, content needs to be in Chinese.
SEO & Content Marketing

Customer Journey
Begin with the end in mind
Build customer personas and journeys. Highlight where your brand may add value to customers. See how this is being done in our blog post on Chinese outbound tourism. This journey will be weaved into your SEO research, e.g. keyword & competitor research, and content marketing strategy.
Content Creation
Most memorable content wins
Build a content marketing calendar across various social media channels. To become more memorable, we construct posts with the right balance of text & imagery as well as takeaways. Read more about the five triggers of capturing attention in our TechInAsia blog post.