Social Media Marketing

Key Statistics

Customer Acquisition Cost is Rising
In the first quarter of 2020, the average customer acquisition on Taobao cost around $125, more than eight times its 2013 costs. To optimize your marketing budget, your marketing needs a blend of PR + Social Media + Short Videos.
No Trust = No Sales
Chinese customers need to see your product online & offline at around 15 different touchpoints (including social media) before purchase. In the U.S or Europe, that figure might be 8.
Social Media Marketing

Nurture
Community Building
Vanity metrics like the number of "likes" cannot be the primary objective of social media campaigns. We help your brand dig deeper to build engagement and a community.
Measurement
Continuously Refine
Engagement metrics like "shares" are much harder to hit when running social media campaigns. We help your brand identify interesting data trends and uncover insights that matter for future campaigns.